Об авторе

Виктория Андреянова – модельер. Любит адаптировать роскошные ткани к реальной жизни, создавать архитектурные oversize силуэты и воплощать японскую эстетику в итальянских кашемирах. Любимое животное – белка – из альтер эго женщины большого города превратилась в символ бренда. Любимый предмет одежды – пальто – всегда присутствует в коллекциях и в авангардной, и в классической трактовке. Любимый транспорт – Московское метро – и сегодня одевает сотрудников в ее одежду. Любимая сестра – Екатерина Стриженова – муза и лучшая подруга.

Victoria Andreyanova

Roots and core values
Victoria Andreyanova is one of the most significant fashion designers in Russia, the winner of multiple prestigious Russian fashion awards. The family of Victoria Andreyanova is a real union of loving and creative people. Her great-grandfather owned an ice-cream factory, her grandfather was a tailor, her father was a well-known Soviet journalist. Since her early childhood Victoria liked to design, being inspired by elegant mother's dresses. Her anticipated journalist career conceded to a dream to become a fashion designer. She graduated successfully from the Moscow Art College and Kosygin Textile Academy and in 1992 founded her fashion company.

Victoria Andreyanova’s philosophy in life is to live on a natural way in her food habits to respect the environment surrounding her. This lifestyle let her focus on designing clothes with a superb fabric quality and exceptional cuts with eye for detail. She designs simple and clean lines in delicate colours and fabrics to reach clean sharp collections in a feminine effortless elegancy. Victoria believes that function and comfort should run alongside beauty.

Mission:
“Architecture is my passion. Garments are my way to reveal the essence of every woman and show how beautiful she can be”.

Concept:
“Timeless style transferred into informal luxury”.

Values:
- Architectural cut
- Intellectual approach to clothing
- Invisible luxury of hidden details
- Less is more – minimalism of accents with complexity of shapes
- High quality of fabrics and sewing

Distinctive capacity:
Garments made in Russia inspired by Malevich beloved by Japanese.